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There are lots of ways to market a product or a service & providing the potential clients & customers with testimonials is of the best ways to market.

The power of testimonials can never be underestimated. People, nowadays, will only purchase products or avail services which have been referred to them by people whom they know. But most of the times, this is not an option that is in the hands of the business owner, they has to do the next best thing, which is to get testimonials from his past clients.

Testimonials are living statements from past customers or clients which states that they were satisfied by the product/ service. Every business must have testimonials to be able to stand out in the ever crowded markets.

Testimonials appease the target market

There's lots of benefits of having testimonials. Here are a quantity of them.

Testimonials usually diminish the doubts of the target market. There's lots of scammers & con artists nowadays, & this has turned the market in to a fearsome. Credible testimonials provide security to the individuals who are eyeing at a sure product or service. The provision of testimonials gives people a way more relaxed attitude towards a product or service.

Testimonials assure quality

Aside from confirming the existence of a business & diminishing doubts, testimonials provide assurance to potential customers & clients of the quality of the product or service. The fact that they took time out to be able to write testimonials about the product reflect their levels of satisfaction towards the product/service.

Testimonials give advantage

There's lots of types of testimonials. Testimonials are usually categorized according to the source. Here are a few examples:

Credible testimonials provide a competitive advantage for the product/service. There's lots of products & services out there & of the ways to stand out from the rest is the use of credible testimonials.

This is probably the most effective type of testimonial. Nothing beats a testimonial from a satisfied customer because it is a picture of what the product/service is all about.

a) Testimonials from satisfied customers

b) Testimonials from specialists

Specialists can be credible sources of testimonials. If a renowned dermatologist writes a testimonial for a beauty soap, it will certainly help in boosting its sales, wouldn�t it?

In a world that is run by mass media, celebrities have become powerful sources of testimonials. Today, even infomercials are infested by testimonials from celebrities.

c) Testimonials from celebrities

People may think that getting testimonials from celebrities will cost a lot, but if it�s a actual testimonial, celebrities may even waive their talent fees.

There is much more to making a testimonial an effective device for promotion than gathering them. Lovely testimonials are the ones which can be compressed in to a few catchy words. �I lost twenty pounds in weeks time!� is an example of an eye-catching testimonial. However, must never rephrase or edit what the client had said. How to get the right kinds of testimonials will be discussed later.